Author: C4S Consultants

A teaching approach to sell to clients

A teaching approach to sell to clients

C4S Consultants
We’ve experienced some laudable changes in sales within the past decade. Companies are re-strategizing to align with the current trend. Technology has redefined marketing and brought new ways to attract prospects into a buying process. LinkedIn and social media are being used to collect leads, identify target groups and potential buyers, nurtures them; safe to … Read more A teaching approach to sell to clients
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Applying an indifferent and problematic sales motivations system to the sales force

Applying an indifferent and problematic sales motivations system to the sales force

C4S Consultants
The primary objective of a sales incentive is to increase productivity and the firm and to align the sales strategy to the company’s philosophy by passing messages to the sales force. It is a necessary tool for a sales manager to set sales expectations and exceed them. Having known the direction of sales and prospective … Read more Applying an indifferent and problematic sales motivations system to the sales force
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Why Your Incentive Scheme Needs Leverage

Why Your Incentive Scheme Needs Leverage

C4S Consultants
The incentives system is one of the most vital tools in a sales company’s toolbox. The incentives scheme motivates the sales team to reach their goals and give their best performance. As such, it’s vital that the scheme is properly aligned to the business’ overall strategy.   Each company has a unique strategy and plan. For … Read more Why Your Incentive Scheme Needs Leverage
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Is There A Place For Out-Of-Policy Sales Credits?

Is There A Place For Out-Of-Policy Sales Credits?

C4S Consultants
I spent part of my career at a financial institution, designing commission plans for a sales force of more than a thousand people. The sales reports soon flagged up the fact that some people were low performing when it came to sales. It didn’t seem that unusual at first – in a sales force of … Read more Is There A Place For Out-Of-Policy Sales Credits?
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